It’s been about 2 years since I first launched Meet The Industry on my previous website ItsAnLAThing.com. I get asked how I came up with the concept and the name, and it was literally something that just happened. Here’s a little back story — if you’ve been following me for a while now, then you know radio was my passion. I wanted to be an on-air personality and get to listen to music every single day!
At the time, I was working at UCLA full time and I was trying to figure out my exit strategy. I wanted so badly to be in radio but had no idea how to go about it. I remember reading through so many interviews of those that were currently doing what I wanted to do, including Cece The Mamacita, Devi Dev, Yesi Ortiz and RaqC. I would study how each of them got into radio — every journey was so inspiring, but so different. There was no set way to get into radio, or into the entertainment/music industry. Any advice and tips that I could gather from my research, I would use it as hope that one day I could be doing the same.
Okay, now back to the story, I had reduced my hours at work so that I could go to school for Radio/TV Broadcasting and intern at the Skee Lodge with Jen Deleon and White Label Radio. Jen had encouraged me to consistently write on my blog, which really got my creative juices flowing. I was constantly thinking of new topics to write about and new series I wanted to start — and then one day, while in Jen’s office, the name just came to me… Meet The Industry. I told Jen – what do you think of a segment where I ask people in the industry for their best piece of advice and I call it MTI? She loved the idea. That night I asked her to give me her best piece of advice and she did. I published my first post December 23, 2014 and have not looked back since.
I wanted MTI to be a place where people came to get inspired. Inspired by the journeys of those that are dominating their fields, and although our circumstances may be different, our hunger to succeed is the same. There’s no blueprint when it comes to breaking into this industry, but I hope this helps navigate your journey. Stay inspired, stay focused, stay committed and be a good person. In the words of Nas, “How can you lose when you’re doing you?”
Thank you so much for reading!
Let’s be friends!